Whether driven by ethical epiphany or peer pressure, the domino effect of influential fashion houses swearing off is going to have a positive impact on wildlife and the environment

Dolce & Gabbana has announced that it is banning fur and angora from all future collections—starting this year. Having used fox, mink, and rabbit fur in its designs in the past, the Italian fashion house will continue to collaborate with their fur artisans to incorporate more sustainable faux fur alternatives, as well as recycled materials. The announcement was supported by the Humane Society of the United States and Humane Society International.

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Looking towards a sustainable, cruelty-free future,  Group Communication and Marketing Officer at Dolce & Gabbana Fedele Usai said, “The entire fashion system has a significant social responsibility role that must be promoted and encouraged. We will integrate innovative materials into our collections, and develop environmentally friendly production processes—while at the same time preserve artisans’ jobs and know-how otherwise in danger of fading.”

Each year, the fashion industry is responsible for the deaths of millions of animals. Not only are these deaths inhumane and unnecessary, the production of fur, wool, and leather also contributes to climate change, land devastation, pollution, and water contamination. 

The move follows Italy’s recent announcement of its plans to ban fur farming nationwide, which includes the farming of fur-bearing animals like raccoon dogs, foxes, chinchillas, and mink. Although the ban has yet to be approved, if successful, Italy would join a growing list of countries passing fur bans including the Netherlands, Hungary, and France. Last year, the parent company of major brands like Saint Laurent, Gucci, and Balenciaga—Kering Group—also made the decision to ditch fur.

Other retailers have committed to eradicating the use of fur. Over 1,500 companies worldwide have committed to implementing fur-free policies in recent years. Brands like Prada, Burberry, Armani, Oscar de la Renta, and Chanel have also pledged to stop using fur for good.