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It’s official: the luxury jewelry brand and the Just Do It athletic apparel company have taken to social media to confirm their collab. Nike has partnered with all the big players before—Comme des Garçons, Louis Vuitton, Off-White, Supreme… now, they’ve joined forces with jewelry royalty Tiffany & Co.
Following rumors on social media of a leaked black Nike Air Force One with Tiffany blue swooshes, Nike responded with an image of a lavish Tiffany blue box emblazoned with the collab’s tagline: “A Legendary Pair”.
Photo: Courtesy of Nike/Tiffany & Co.
Referred to as Tiffany & Co. Air Force 1 Low ‘1837’, a reference to Tiffany’s founding year, the sneakers come in premium black suede uppers with “Tiffany Blue” swooshes on each side in tumbled leather. The shoe also comes with sterling silver accessories that include a shoe horn, shoe brush, deubré, and whistle.
Photo: Courtesy of Nike/Tiffany & Co.
The collaboration marks the first time that Tiffany & Co. has dipped their toes in the world of footwear—but the timing is perfect for an added bit of buzz. With so many sneaker collabs of late proving successful for both sides, It’s a clever way to do business.
According to Sole Retriever, the sneaker is set to release on March 7th in limited quantities, at a retail price of $400 (13,170 baht). The collaboration will be available for purchase at select Nike stores and Tiffany & Co.’s flagship store.
For more information and updates, visit tiffany.com.
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