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The Hollywood icon teams up with French fashion house Chloé for a game-changing collaboration
In a dazzling fashion revelation, Angelina Jolie recently unveiled her latest creative venture: Atelier Jolie. Teaming up with renowned luxury brand Chloé for her inaugural collection, this captivating collaboration aims to celebrate the power of genuine connections between women while embracing sustainability in style.
Crafted in collaboration with Chloé’s visionary creative director, Gabriela Hearst, and the ever-stunning Jolie herself, this fashion-forward collection is a resounding ode to empowered women across the globe. With a strong commitment to showcasing female-led companies and local artisans engaged in Fair Trade practices, Atelier Jolie is set to reshape the industry’s social and environmental landscape with unparalleled transparency and accountability. Jolie passionately expressed her intent to reinvest the revenue earned into supporting the talented artisans and craftspeople who work alongside her brand.
While the specifics of Atelier Jolie remain tantalisingly under wraps, one thing is certain: this captivating capsule will be a masterclass in tactile details and fluid silhouettes, expertly crafted using eco-friendly materials. Drawing inspiration from Jolie’s personal wardrobe and the rich tapestry of Chloé’s existing network, the collection will focus on luxurious evening wear that exudes timeless elegance.
Jolie enthusiastically shared, “My inspiration for Atelier Jolie stems from a profound appreciation and deep respect for the countless tailors and makers I’ve collaborated with throughout my career. It also stems from my desire to breathe new life into exquisite vintage materials and repurpose deadstock fabrics. And, above all, it’s about joining a movement that nurtures self-expression.”
Gabriela Hearst, overflowing with excitement, expressed her wholehearted commitment to Jolie’s vision and Chloé’s ongoing sustainability efforts. From the moment she learned of Jolie’s creative concept, she knew she had discovered an extraordinary opportunity to uplift others through the enchanting artistry of garment-making, all while remaining dedicated to preserving our precious environment.
In turn, Jolie expressed her gratitude for the privilege of collaborating with Gabriela Hearst, and she hopes that women of all walks of life will find confidence and radiance in this exceptional capsule collection.
To embark on this breathtaking fashion journey, be sure to visit atelierjolie.com and witness the birth of a sustainable and sensational style movement that will leave an indelible mark on the world.
