Forget slow travel; 2025’s hottest trend is soft travel. Discover how to reconnect and savour moments over packed itineraries. Here’s why your next getaway should focus on relaxation, not rush.

Forget the hustle of traditional travel—2025 is all about soft travel. This trend isn’t about slowing down, but embracing smooth, soulful journeys that focus on relaxation, mindfulness and meaningful moments.

Rather than ticking off landmarks or rushing through itineraries, soft travel lets travellers truly reconnect with themselves and their surroundings. 

What Is Soft Travel? It’s the Simple Joy You’ve Been Searching For

Soft travel is about choosing restful, rejuvenating experiences that align with your personal desires rather than societal expectations. It’s the antidote to high-pressure vacations filled with must-see landmarks and tight schedules. Instead, it prioritises simplicity, calm and genuine joy, helping you escape the noise and truly unwind.

Imagine sipping local coffee at a café instead of racing to a popular attraction or enjoying a serene seaside sunset without worrying about capturing the perfect shot. Soft travel is about appreciating these smaller, quieter moments that nourish your mind and body.

Slow Travel vs. Soft Travel

While slow travel emphasises extending your trips and exploring places in depth, soft travel is about making space for genuine relaxation and mental restoration.

It’s less about how long you stay somewhere and more about how you feel while you’re there. Soft travel ensures you return home recharged and ready for everyday life, carrying the calmness of your journey with you.

Want to dive into this trend? Here’s how.

Ditch the Schedule

Let your instincts guide you. Instead of rigid plans, explore local recommendations or places that pique your interest along the way.

Focus on Small Joys

Soft travel is about cherishing intimate, meaningful moments—whether it’s a morning walk on the beach or dinner with a loved one under the stars.

Put the Phone Down

Disconnect from social media and be present. Use a camera (not phone) to capture memories and share your adventures later

Go at Your Own Pace

Skip the temptation to cram your itinerary. Prioritise quality experiences over quantity to make every moment count.

Best Places in Thailand for Soft Travel

Thailand, with its stunning landscapes and warm-hearted people, is perfect for embracing the soft travel trend. Here are a few destinations to consider.

Pai, Mae Hong Son

Situated in the northern hills, Pai has long been a favourite for nature lovers and those seeking tranquillity. There are plenty of activities to choose from, whether it’s relaxing in the hot springs, enjoying riverside cafés or simply soaking in the town’s heartwarming vibes.

Koh Yao Noi, Phang Nga

This quiet island offers serene beaches and authentic local experiences without the tourist crowds. It’s the perfect spot to spend your days kayaking, cycling or lounging in a hammock by the sea.

Chiang Khan, Loei

A charming riverside town by the Mekong, Chiang Khan is known for its wooden shophouses and slow-paced lifestyle. Stroll the walking street, try local cuisine and wake up early for the traditional almsgiving ceremonies.

Hua Hin, Prachuap Khiri Khan

With its mix of calm beaches and chic cafes, Hua Hin provides a perfect soft travel experience. Relax by the sea, explore local markets or sip coffee at stylish spots overlooking the water.

Khao Sok National Park, Surat Thani

Escape into nature with a stay in a floating bungalow on Cheow Lan Lake. The green surroundings and tranquil waters make this park your ideal retreat for peace and relaxation.

Why Soft Travel Should Be Your Next Move

If your vacations often leave you feeling more drained than refreshed, soft travel is the game-changer you need. It’s not about ticking boxes but about savouring the journey, nurturing your well-being and finding happiness in simplicity.

So pack light, let go of your checklist and rediscover the joy of travelling on your terms. Your mind, body and soul will thank you.