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Twins Dean and Dan Caten had one goal in mind: to shake up the fashion world. Mixing high fashion and street style, they defied the conventional, fusing luxury with an unapologetically bold attitude. Drawing from their Canadian roots and the raw energy of Italian craftsmanship, the Caten brothers made a name for themselves with style that oozes confidence. Dsquared2 isn’t just a brand — it’s a statement. Bold, daring and effortlessly cool, they are still the go-to for those who want to push boundaries and stand out from the crowd.
Their runway shows are different from the rest, pioneering the Y2K aesthetic while mastering the art of the unconventional. Layers upon layers, blending styles effortlessly and never bound by a single look—why settle for one when you can embrace them all? Their shows are performances, encapsulating exactly the ideas the brothers are trying to put down. Take a look back at some of the most iconic runway moments that have defined this legacy over the past 30 years.
With flashing lights illuminating the scene, that season’s show unfolds on a jet runway. Crowds gather beneath a mock plane as none other than Naomi Campbell races down the runway, eager to “catch the flight”. Dressed in a striking green cape-like jacket and chic short shorts, she marks the beginning of the show by tossing her shopping bags to the flight attendants before confidently strutting back up. As the show progresses, models emerge from the plane, elegantly walking down the runway. The collection captures the essence of a Y2K airport fashion lookbook infused with a touch of military Americana flair. Sleek brown, military-inspired leather jackets and aviator sunglasses share the runway with vibrant capris and oversized carry-on bags, creating a captivating blend of style.Â
From racetrack to runway, the show opens against a vibrant backdrop of a racing circuit, complete with a pit crew to set the scene. Andreea Stancu bursts onto the stage in a reimagined backless crew jumpsuit that is the definition of chic. Drawing clear inspiration from the world of Formula One racing, the collection showcases iconic cars from the reigning champions of that year, ING Renault. Each look is infused with elements of the sport, featuring interpretations of the signature outfits worn by the drivers and their pit crews. Subtle details like sponsor patches typically seen on uniforms are creatively reimagined as they are stitched onto jeans, prominently displaying the Dsquared2 logo.
Brimming with irony and playfulness, this show unfolds in a penthouse overlooking Miami Beach. True to its intoxicating setting, the atmosphere is deliciously risqué, as models strut through the penthouse and onto the runway while a faux pornographic scene starring Rocco Siffredi and Julia Fox is filmed behind a discreet folding screen, leaving the audience to ponder the possibilities. The collection melds preppy looks with an audacious twist, upending the country club aesthetic with daring pieces like sheer sweater vests and too-short tennis skirts. An explosion of glitter, vibrant patterns and colours, this collection is the very essence of fun. True to Dsquared2’s hallmark style, their flair for blending different influences shines through, as beach motifs featuring seashells, starfish and nostalgic airbrush T-shirts subtly pay homage to the beach locale, further enhancing the vibrant eclectic vibe of the show.
After 30 years of audacious and rebellious fashion, Dsquared2 unleashed a breathtaking spectacle at Milan Fashion Week. The Caten brothers seamlessly transport the vibrant underground energy of a New York warehouse to Milan, branding it “Dsquared2 Bros Co.” The evening is graced by an array of stars, including icons like Naomi Campbell, Irina Shayk and NLE Choppa, whose presence heightens the anticipation for a daring runway experience. Kicking the show off with a high-energy performance, Doechii dramatically emerges from an armored tank filled with swirling dollar bills. Models strut down the runway in an eclectic mix of oversized outerwear adorned with striking graphics and sleek, body-confident silhouettes. The collection draws inspiration from streetwear and global culture, masterfully merging fashion with music in a thrilling and immersive environment.
Brigitte Nielsen, clad in a police officer’s uniform, playfully escorts the Caten twins in faux handcuffs before they break free in a spectacular finale. The climactic show concludes with a performance of Alter Ego by Doechii and JT, expertly blurring the lines between fashion and entertainment.
In this monumental celebration, Dean and Dan Caten showcased their limitless creativity, encapsulating the spirit of rebellion and leaving an indelible mark on the fashion landscape. The night served as a powerful testament to their vision and lasting influence over the past three decades.
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