The internet makeup obsession straight out of Bangkok’s streets!

Thai makeup zeroes in on enhancing soft contours with no harsh lines – still there, but subtle. It highlights your natural beauty by giving a little extra focus to key features, like your eyes or lips.

Alright let’s dive into this internet craze, shall we?

1. Skin and Shadows

@taontm

🥹🇹🇭🫶🏼 #thaimakeup #makeup

♬ West Coast – 𝓖.

Thai makeup aims for a glass-skin glow. No cakey coverage or heavy layers (or at least, we aim for a finish that doesn’t look cakey – no matter how many layers you apply!) 

Start with a lightweight foundation like Bobbi Brown Weightless Skin Foundation for that natural breathable base. 

Next, blend in a liquid contour like the Charlotte Tilbury Beauty Light Wand to define shadows and finish with a highlighter like the Dior Forever Glow Maximizer to accentuate inner highlights. Your skin will glow from the inside out.

To keep your look fresh without going overboard on a glowy finish, set your base with powder products of your choice: pressed powder over the face, then work through onto powdered contour. Just be sure to complete all your liquid steps, including blush, before layering on the powder.

2. Brows

Pencil-thin brows might be all the rage right now, but in Thai makeup, you’ll want to aim for full, feathery arches with a fluffy, lifted vibe. One popular technique is soap brows. 

Simply brush your brows upward and set them with a bar of soap to keep them lifted all day. Then, fill them in with a colour that’s a shade lighter than your hair. You don’t want it to be too bold, just a nice, subtle match. For instance, if your hair is pitch black, go for a greyish-black shade, or if you have dirty blonde hair, opt for a lighter brownish shade.

 3. Eyes

Here, it can get tricky, but you’ve got this! We’ll call this a soft smokey look, but that doesn’t mean dark and dramatic. The eyes are the focal point of the face and Thai makeup really emphasises this. 

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For the color palette, think pink or brown – but nothing too black, unlike the typical smoky look we’re most familiar with.

Diffused earth tones are your best bet. Remember these three words: blend, blend, blend! Focus on accentuating the outer corner to create a shadow wing for a lifted eye effect. Then, go straight for a winged liner to lift the outer corners and create that overall snatched look. 

Then, the key to achieving the dolly puppy eye look with a siren-like, slanted lift — something many Asians naturally possess – is finishing with fluttery lashes. Go for more separated clusters rather than thick, bold lashes, which are more common in Western makeup.

4. Cheeks

For the Thai makeup trend, skip the brown tones for the cheeks and avoid a too-bronze look. A pinkish-peachy cream blush is essential, like Fenty Beauty’s Cheeks Out Freestyle cream blush in pinky. Tap it gently onto your cheekbones and just under your eyes, the apples of your cheeks. This step adds a doll-like vibe. 

If you’ve already set your base with powder, stick with a powder blush here. But if you haven’t, go for it and top it off with a powder blush for a smooth, long-lasting finish. To pair with the recommended cream blush, we raise the hype with the buildable formula of Fenty Beauty’s Cheeks Suede powder blush in Wattabratt.

5. Lips

You can totally rock a subtle gradient look, like the Koreans do – nothing too strict here. For a more Western, sharp look, go for a glossy, defined lip with a brownish-pink lip liner. Stick to pinky tones or a reddish-brown vibe, but avoid going too brown.

Extras for Those Who Are Extra!

Hydration: It’s literally your secret weapon. Before any makeup look, moisturise like your life depends on it (because it totally does).

Setting Spray: This acts like a bodyguard for your look. One spritz, and your makeup stays locked in place. Choose the right setting spray for your skin type: for oily skin, try Makeup Forever Mist & Fix Matte; for dry skin, give Milk Makeup Hydro Grip Set and Refresh a try!

Glitter: Dab some glitter on the high points of your face, like the bridge of your nose and your cheekbones, over the liquid highlighter. Skip the disco ball effect and go for a cute little shimmer instead.

Consider adding Thai makeup trends to your routine. We’re pretty sure it lives up to the hype!