At Koktail, we believe fabric knows no pronouns and silhouettes speak a universal language. As traditional boundaries fade, clothing becomes a vehicle for expression, liberation and identity—refusing to be confined by outdated notions of who should wear what.

In this moment of the melting of the gender binary in fashion, Miu Miu stands proudly with its maverick spirit. The fashion house’s raw elegance finds an alternative path through a vanguard of male creatives, blending with its core identity of contemporary femininity—one that values experimentation and embraces its long-standing mantra of boundless creativity balanced between sophistication and rebellion.

Prada’s Little Sister: Miu Miu’s Journey

Born in 1992 from Miuccia Prada’s creative genius, Miu Miu emerged as Prada’s sister label, named after the founder’s childhood nickname. Since its debut collection in 1993, Miu Miu has remained true to its founding vision—a bold celebration of femininity that transcends conventional boundaries. At its core, the brand is committed to women’s empowerment and diversity. By extension it inspires not only women but all individuals to embrace their authentic selves through self-expression in clothing. What began as a manifesto for feminine independence has evolved into a broader platform for personal identity and empowerment.

Miu Miu’s Metamorphosis: Breaking Gender Boundaries and Sales Targets

Perhaps Miu Miu’s most revolutionary act lies in its latest metamorphosis—transcending traditional gender boundaries while remaining true to its feminine essence. From those pioneering days on American runways in ’94 to its triumphant arrival at Paris Fashion Week in 2006, Miu Miu has consistently challenged fashion’s status quo. Fast forward to 2020, and the brand answered sustainability’s siren call with Upcycled by Miu Miu, breathing new life into vintage treasures.

The gamble paid off spectacularly—by 2023, retail sales had surged by 58%. Miu Miu has woven its signature feminine designs with bold moves, including men modelling its creations and collaborations featuring both female and male icons. The pinnacle of this journey, we’d say, was their Spring 2024 show, which took home Best of the Year at the prestigious Impression Awards.

This success has propelled the entire Prada Group forward, driving an impressive 16% sales growth in the first quarter of 2024. In a true testament to their influence, Miu Miu secured the top spot on Lyst’s first-quarter index, with sister brand Prada close behind—a family affair at the top of fashion.

Today, we celebrate the men of Miu Miu and the house itself as it rises once again—if it ever truly falls—reaffirming its role as fashion’s fearless truth-teller and reminding us that style transcends gender.

Troye Sivan: Getting Preppy at Paris Fashion Week 2024

Troye Sivan made his much-anticipated runway debut at Paris Fashion Week, walking in Miu Miu’s Spring/Summer 2024 show. Sivan embodied casual refinement in a thoughtfully coordinated ensemble, capturing the essence of Miu Miu: dark blue sweats layered over a plaid shirt with casually scrunched sleeves, the look completed with well-fitted shorts and classic boat shoes—a perfectly calibrated take on preppy style.

Willem Dafoe: Closing the Show at Paris Fashion Week 2025

The legend of the film world made an unexpected runway appearance, commanding attention as the grand finale of Miu Miu’s Spring 2025 show in Paris. The look exudes timeless sophistication: Dafoe wore a sleek navy overcoat and sweater layered over a white button-up paired with tailored grey pleated trousers—a style both refined and relaxed, embodying a unique elegance that’s distinctly Dafoe and Miu Miu, expected yet refreshingly unexpected at the same time.

A$AP Rocky: Swag and Laid-Back Luxe

A$AP Rocky, celebrated for years as one of the best-dressed rappers, brings his signature swag to Miu Miu’s luxurious yet laid-back looks, blending high fashion with street style. Rocky adds bite to Miu Miu’s prep-school spirit, showing us that relaxed fashion can still radiate bold energy. He’s often spotted casually styling Miu Miu pieces with his signature touch, whether through a mix of textures or subtle details that make every look feel unique and exploratory. A standout moment was his appearance at the Need for Speed shoot, posing with his custom Mercedes-Benz 190E EVO while wearing a Penultimate knit vest, Miu Miu baggy trousers and Nike Air Max 96 II XX sneakers.

Gun Atthaphan: Thailand’s Undisputed Miu Miu Boy 

We’d say Gun Atthaphan has earned the title of Thailand’s undisputed Miu Miu boy, thanks to his consistent presence at the brand’s prestigious Thai events and his integration of Miu Miu pieces into his everyday wardrobe. Atthaphan’s personal style speaks volumes about the fashion house’s versatility, pushing boundaries in both gender and style. His standout Miu Miu signature—versatile jean shorts effortlessly styled with rotating tops and footwear—epitomises his deep appreciation for the brand’s vision while transforming everyday pieces into distinctive personal statements. Atthaphan exemplifies Miu Miu’s adaptable aesthetic, making it uniquely his own, regardless of gender.

Thai Chayanon of BUS: Thailand’s Newest Muse for Miu Miu Men

As a member of the beloved Thai boy group BUS, Chayanon recently attended a Miu Miu pop-up store opening as one of the faces of Miu Miu Men of Thailand. He embodies the brand’s bold energy, blending Miu Miu’s preppy style with his own aesthetics. He wore a grey-patterned plaid blazer with dark blue trousers, paired with a dark oak brown leather Aventure bag—an accessory that goes beyond gender. This look underscores Miu Miu’s commitment to breaking traditional gender binaries, all while staying deeply rooted in the brand’s unapologetic feminine spirit and European heritage.

In essence, Miu Miu’s bold choices exemplify the breaking of gender binaries in fashion, where clothing becomes a vehicle for self-expression, not a constraint. By transcending traditional boundaries, Miu Miu leads the way in a future where fashion celebrates freedom and individuality.