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Stella McCartney has reclaimed full ownership of her brand from LVMH, doubling down on her dedication to sustainable fashion as the way forward.
The designer, who first partnered with LVMH in 2019, finalised the buyout of the conglomerate’s minority stake in her brand in January 2025, putting herself firmly and entirely back in the driver’s seat of her fashion house. Despite the ownership shift, McCartney will continue in her role as sustainability advisor to LVMH, still echoing her voice in the luxury group’s environmental strategy.
This step coincides with McCartney’s expansion into the beauty sector. Her skincare line, simply called Stella, launched in collaboration with LVMH’s beauty division, represents another platform for her planet-first philosophy.
McCartney’s dedication to environmental responsibility has always set her apart in an industry often criticised for its petrifying ecological footprint. Her recent innovations include pioneering the use of regenerative cotton and implementing refillable packaging solutions. Beyond her design studio, she has emerged as a vocal advocate for policy reform within fashion’s corridors of power.
McCartney recently stated that sustainable fashion isn’t just a passing trend—it’s the only future the industry has.
With full creative freedom back in her hands and an environmental mission that’s only growing, the fashion world is eagerly watching to see what this independent McCartney will drop next.
