If you’re on the hunt for skincare that actually works, look no further—Retinol is the ultimate skincare hero we all need. In this article, we’ll break down why Retinol is such a big deal, share expert insights, and highlight the swankiest brands that will make your skin (and heart) glow.

Retinol is a form of vitamin A that's commonly used in skincare products for its anti-aging and skin-rejuvenating properties. It helps to promote cell turnover, increase collagen production, and improve the appearance of fine lines, wrinkles, and uneven skin tone. Retinol is known for its ability to enhance the skin's texture and reduce the appearance of acne scars and dark spots.

says Ava Shamban, MD, a dermatologist based in Beverly Hills, CA.

According to New York dermatologist Julie Russak,

La Prairie, SkinCeuticals, Kiehl’s, and CeraVe have nailed Retinol formulations, offering products that deliver impressive results without the unpleasant side effects.

This premium overnight treatment harnesses the power of caviar retinol to gently reduce the appearance of fine lines, providing a visibly smoother complexion while sealing in moisture and active ingredients.

Renowned for its powerful yet gentle formula, this retinol product is a top choice for those seeking effective results with minimal irritation.

This potent retinol serum, designed for daily use, visibly reduces wrinkles, firms skin, evens skin tone, and smooths texture with minimal discomfort. It is paraben-free, fragrance-free, mineral oil-free, and phthalate-free.

Developed with dermatologists, this serum helps smooth your skin's texture by reducing the appearance of post-acne marks, minimising the look of pores, and improving your skin’s surface.

Choosing the right Retinol can be a bit of a maze, especially if your friend is new to it. Dr. Aanand Geria, board-certified medical and cosmetic dermatologist, recommends starting with a lower concentration. “It is important to establish consistent skin tolerance before advancing to a higher concentration,” he says. SkinCeuticals offers options in 0.3, 0.5, and 1.0 concentrations to suit varying needs.

For those seeking alternatives to traditional retinol, La Mer’s new Rejuvenating Night Cream which La Mer describes as “a retinol alternative,” with its MRA-3 complex, offers a promising option. This formula aims to deliver anti-aging benefits with reduced risk of irritation, making it a luxury choice for enhancing your evening skincare routine.

Dermatologists recommend incorporating retinol into your evening skincare routine rather than during the day. Dr. Shari Marchbein, a board-certified dermatologist from NYC specialising in both cosmetic and medical dermatology, explains,

She also notes,

When applying retinol at night, Dr. Marchbein suggests:

She advises starting with usage three times a week to allow your skin to adjust, as you may experience dryness and peeling initially.

Dr. Marchbein adds. A good routine might include using retinol on Mondays, Wednesdays, and Fridays.

However, the detailed guides that come with luxury brands often provide comprehensive guides to help you use their products effectively and maintain consistency.