Thai celebrities have evolved into global figures and the fashion industry has certainly taken note. They are recognised internationally for their talents in acting, singing and modelling. As they continue to shine on the world stage, many now feature in the front rows of major fashion runways. Among them is Zee Pruk, a name you’ll often hear as he becomes a regular at the most significant fashion shows.

Zee Pruk has built a career that extends beyond Thai entertainment, gaining recognition for his role in Cutie Pie (2022) and attracting a dedicated international fanbase. Graduated from Bangkok University with a Bachelor of Communication Arts in Advertising, his acting journey began in 2018 with a TV series, Friendzone (2018) as a guest, and later in the film industry, Sugar Cafe (2018). His success was evident at his fan meet and events with Cutie Pie castings held in many countries around Asia including Osaka, Ho Chi Minh, Taipei and many more. Zee's solo concert Zee Me Show was also held for three days with all tickets sold out. While acting has been his focus, his interest in fashion has always been there, waiting for its moment.

That moment has arrived. Last year, he was invited to Dolce & Gabbana’s SS24 show in Milan, where he was seen sitting in the front row. Since then he’s been busy jetting between Milan, Rome and New York, establishing himself as a regular presence on the fashion scene.

Dolce & Gabbana has always embraced the concept of boldness since its launch in 1985. The brand, led by Domenico Dolce and Stefano Gabbana, is all about luxury and Italian flair. Zee Pruk’s front-row appearance at the Spring/Summer 2024 show marks his career in the fashion industry at another level. Wearing a black see-through set with flowy silhouettes that conveyed confidence and sophistication, he fitted right in with the brand's luxurious atmosphere. For Zee, this moment wasn’t just about attending; it proved that he can stand out among fashion’s elite.

Founded in 2007 under the H&M umbrella, COS focuses on minimalism with a thoughtful approach. In March 2024, at the Spring/Summer 2024 show in Rome, Zee was wearing a grey jacket over a white shirt, layered with a black coat. His interactions with Choi Min Ho from SHINee brought an extra element of charm, while his COS campaign, featuring him roaming around Rome in a casual style, has gained attention from fans.  

In September, he attended the COS Autumn/Winter and Atelier shows in New York, continuing to embrace understated style. Wearing a tank and black vest, he was seated with Kim Youngdae, a South Korean actor, and Mikah, a singer. Along with this was interaction with COS creative director Karin Gustafsson, who has positioned COS as a brand that is approachable and for people who appreciate subtle fashion. For Zee, this partnership highlights the value of understated confidence over bold statements.

Emporio Armani, under the Armani group, takes a more relaxed approach and aims at a younger audience compared to Giorgio Armani. Launched in 1981, the brand combines classic tailoring with youthful energy, creating a polished yet approachable style. Zee Pruk is a great fit for Emporio Armani and he was invited to the Spring/Summer 2025 womenswear collection during Milan Fashion Week. He wore a black sequined jacket with a wide-neck top that leaned toward the feminine side, which he pulled off effortlessly. His presence shone, starting from a casual airport look where he paired a white sweater with a crossbody bag and jeans. Then for a street look campaign with the brand, he was dressed in black oversized suits. He has truly captured the brand’s essence—sharp and precise with an edgy twist.

What sets Zee apart is his ability to navigate different fashion styles—whether it’s the bold flair of Dolce & Gabbana, the minimalist vibe of COS, or the sophistication of Emporio Armani. He’s not just hopping from show to show—each brand has chosen him for a reason. He knows how to wear the clothes without being overshadowed by them. Zee is able to navigate these styles easily, adapting while staying true to himself.  In the competitive world of fashion, where trends come and go, Zee’s path is worth noticing. He’s focused on building something lasting, both on-screen and in the front row. It's clear that Zee is more than just another celebrity in a suit—he’s a significant player in the industry.