The best things in life are ‘cruelty-free’

It makes sense when celebrities launch a beauty line—they mostly have perfect skin and killer style. So the celebrity beauty brand is nothing new. But some value ethics as much as aesthetics, making their own brands cruelty-free and (sometimes) vegan. Scroll down to find Koktail’s favorite cruelty-free and mostly vegan beauty brands by celebrities.

1/5 r.e.m. beauty by Ariana Grande

Vegan pop star Ariana Grande has her very own vegan and cruelty-free makeup line, inspired by the transformative power of makeup. r.e.m. beauty is a line of high-performing cosmetics that is accessible to all. Just like the name suggests, r.e.m. beauty offers the tools you need to bring your most vivid and creative dreams to life. From eyeshadows and eyeliners to highlighters and lipstick, this animal-free beauty brand sources performance-driven ingredients backed by the latest scientific research to give customers real, visible results.

For more information, visit rembeauty.com.

2/5 about-face beauty by Halsey

Halsey fans were thrilled when the artist launched her about-face beauty line on social media. “Made for the many of you”, about-face emphasizes vegan and cruelty-free multi-dimensional makeup for everyone. Having done makeup herself for most of her career, Halsey believes that makeup is about feeling cool—not looking perfect. Inspired by the artistic community, the brand currently boasts multiple shades of Matte Fluid Eye Paint, Paint-It Matte Lip, Cheek Freak Blush Balm, and so much more.

For more information, visit aboutface.com.

3/5 Rare Beauty by Selena Gomez

Selena Gomez’s first-ever makeup line, Rare Beauty, consists of a broad range of products featuring less-common formulas like refillable blotting paper touch-up kits, liquid-like cream blush, liquid eyeshadow, and more. Vegan and cruelty-free, Gomez believes Rare Beauty is more than a beauty brand—it can make an impact. The singer wants us all to stop comparing ourselves to each other and just start embracing our own uniqueness.

For more information, visit rarebeauty.com.

4/5 Pleasing by Harry Styles

True to the musician’s approach to beauty and fashion, Pleasing is gender-neutral, cruelty-free, and vegan. Launched last year, the beauty brand offers high-quality nail polish, skincare, apparel, and accessories. Pleasing dispels the myth of a binary existence, and debunks beauty industry habits towards hiding and covering up. Style’s main vocabulary for the brand is “illuminating” and “highlighting”, encouraging customers to be themselves.

For more information, visit pleasing.com.

5/5 Fenty Beauty by Rihanna

The boundary-breaking icon created Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. Rihanna’s main priority to launch a makeup line in the first place was to create formulas that work for all skin types, focusing on a wide range of traditionally hard-to-match skin tones. Lightweight and cruelty-free, the singer herself believes makeup is there for you to have fun with, and should never feel like pressure or a uniform.

For more information, visit fentybeauty.com.