Okay, hear me out on this one. I know most of us still haven’t gotten over the nightmare of logomania from the late 2010s, when slapping a logo on a T-shirt was considered ‘fashion’(not to mention the outrageous price tag). But with the resurgence of Y2K trends, monograms have found their way back into the fashion scene—and this time, they might actually stick. Most of the time monograms are overdone, tacky, and lack any creativity. But when done right, a monogrammed piece can be a serve.
Which brings me to Marc Jacobs’ latest ‘Denim Monogram’ collection for Fall 2022. The lookbook features custom Italian denim with strong Americana motifs like bandanas, the American flag, and accents of red, white and blue.
But the pièces de résistance have got to be the namesake denim monogram outfits which cleverly show off the bold MJ emblem against a dark wash background. Arriving in the form of cut out dresses, structured jackets, wide-legged jeans, and miniskirts, customers can mix and match outfits or layer up some denim on denim fantasy, à la Britney and Justin circa 2001.
We all have our favourite shades of denim, but you can never go wrong with a little dark wash moment. The deeper indigo hues and oversized silhouette give a worn-in and cosy effect that pays homage to Marc Jacobs’s edgier side. You can go full logomania by pairing the MJ monogram pieces with matching bucket hats and the signature tote bag. Or opt for a more patriotic look with the distressed Americana J Marc shoulder bag.
‘The Denim Monogram’, Fall 2022 Collection is available to shop at every Marc Jacobs store.