To mark its 24th anniversary in Thailand, Starbucks Thailand has introduced a series of projects that not only serve customers but are community-driven as well. The celebratory projects were introduced in a special event at the Starbucks Reserve Chao Phraya Riverfront at Iconsiam, hosted by Starbucks Thailand managing director Nednapa Srisamai and communications director Sumonpin Jotikapukkana.
First is the “Sharing Happiness to Communities with Starbucks” campaign lasting throughout the month of July in partnership with Scholars of Sustenance Foundation (SOS), an organization with a mission to minimize food waste in Thailand. Starbucks customers will enjoy a 20% special offer on selected items during the last two hours before closing time, with a portion of the proceeds made during this time period donated to the SOS Food Rescue Program to improve the quality of life and nutrition of neighboring communities in need. In addition, eight Starbucks stores in Bangkok will donate unsold food directly to surrounding communities in need.
Starbucks Thailand is also upgrading its Starbucks Thailand app to provide greater convenience for customers. With only one touch of the screen, customers will be able to order and create customized beverages for pick-up at a local Starbucks or for delivery. Customers can also shop for Starbucks merchandise and packaged food through online platforms Shopee and Lazada. Digital payment is also now available in selected stores.
To round up the 24th-anniversary celebrations, Starbucks Thailand has introduced two new refreshing beverages. First up is the Strawberry Açaí with Lemonade Starbucks Refreshers™, an ice-cold, fruity, and flavorful beverage bursting with berry goodness, perfect for a hot and humid day. Handcrafted with a delicious blend of fruit juice accented by strawberry and açaí flavors, citrusy lemonade, and green coffee extract, this hand-shaken beverage has a hidden surprise—strawberry pieces in every sip.
Equally delicious is the blush Pink Drink with Strawberry Açaí Starbucks Refreshers™, a creamy and fruity combination of sweet coconut milk, fruit juice, and real strawberry pieces.
Exclusively for the launch of the new beverages, Starbucks will be rewarding 5 bonus stars to Starbucks Rewards members who order Starbucks Refreshers™ beverages (16 oz. size or above), starting from July 26 until July 31, 2022.