Japanese retail company Muji seems to sell everything—clothes, household items, furniture, stationery, cosmetics, and even food. They are loved for their minimal-style items with price tags that don’t break the bank, but Muji wants to let you know that they are so much more than just aesthetics.

Head to the Samyan Mitrtown Muji branch today, and you'll be able to catch the “What is Muji?” pop-up exhibition. The installation is divided into three sections with the aim of conveying the brand's philosophy of sustainability.

Start with “Muji Garment”, which highlights Muji's process of turning 100% organic cotton and linen into the clothes sold at its retail and online outlets. Next, “Muji Local Food” invites visitors to understand the value of sourcing ingredients locally and thoughtfully. These ingredients are made into delicious Muji meals that are free from chemicals and preservatives, and contained in packages that help to eliminate plastic waste. This section also shows the fruitful collaboration between brand and communities, lending to job opportunities for local Thai farmers. Lastly, “Muji Local Activities” allows Muji fans to get their hands on curated experiences and workshops. There is also a talat nud, or Thai-style market, allocating space for Thai brands to introduce their products to the public without any cost.

In addition, visitors can of course shop the over 1,780 products Muji has to offer right there at the exhibition. What is noteworthy about purchasing any of these items is that part of the profit will be contributed towards the Education for Development Foundation, a charity that helps underprivileged young adults.

“Muji is not just a brand, but a lifestyle,” managing director Akihiro Kamogari proclaimed. “And these are not just products, but a collection of stories and values that MUJI wants to send forward to their customers.” Being eco-friendly has become such a trend in recent years, and we are not complaining. When you know that the products you are using are good for the environment, you feel like you are playing a part in helping the environment, even if just a little.

Visit the "What is Muji?" pop-up exhibition from today until March 17 at Samyan Mitrtown, G floor. Entry is free of charge. 

For more information, visit the official Facebook page or the Instagram account.