From an award-winning advertising guru to now being known as "Brandman" Dolchai, he provides branding consultancy for both strategy and identity systems. With degrees in architecture, advertising design, visual and performing arts, he reached the pinnacle of his advertising career as chairman of Dentsu One before venturing out on his own. Dolchai is particularly proud of his role in advancing Thailand's soft power legacy through branding, making it relevant in the modern-day environment. His work gains significance in today's rapidly shifting global landscape, where differentiation is challenging for brands. Recent branding identity contracts include Thailand Post, ICONSIAM and Bangchak. Beyond his branding expertise, Ike, as he is known, is involved in several successful businesses, including Zantiis Ndol Villas, Baan Ya Hom Zantiis Thai restaurant, Bangkok Treasures cotton products, Zantiis and Sukonta aromatherapy products—designs created by Ike himself, drawing upon various aspects of traditional Thai wisdom. He also imparts his branding knowledge by teaching at Chulalongkorn Business School. Ike's passions encompass gardening, swimming, decorating, and Scottish terriers. Additionally, he is a talented singer and dancer, often taking the stage at charity events.