Pacharee "Sophie" Schuemers-Rogers

Jewellery Designer

Industry :

Business

Social :

Sophie Schuemers-Rogers is the Thai-born, Swiss-based founder of jewellery brand Pacharee. Originally a clothing line, it was pairing her mum’s baroque pearls for a shoot that shifted the brand’s focus towards jewellery. Sophie’s father is the wizard of all gems who invented new stone cutting and heat treatment techniques, passing his passion and eye for raw natural beauty on to his daughter. Sophie believes she can inspire smaller brands especially students and small-scale entrepreneurs around the world. After a successful launch in Bangkok, her collection got picked up by Barney’s in New York and is now worn by fashionistas around the world, including Tamara Kalinic, Bella Hadid, Jessica Kahawaty, Ploy Cherman, and Krit Amnuaydechkorn. Regardless of the challenges she faces, Pacharee is blessed with a small but dedicated team able to achieve the qualityshe aims for. Pacharee focuses on the wonderful characteristics within each pearl and gemstone in ways that are respectful to their origin yet bring out their natural elegance.

Sophie Schuemers-Rogers is the Thai-born, Swiss-based founder of jewellery brand Pacharee. Originally a clothing line, it was pairing her mum’s baroque pearls for a shoot that shifted the brand’s focus towards jewellery. Sophie’s father is the wizard of all gems who invented new stone cutting and heat treatment techniques, passing his passion and eye for raw natural beauty on to his daughter. Sophie believes she can inspire smaller brands especially students and small-scale entrepreneurs around the world. After a successful launch in Bangkok, her collection got picked up by Barney’s in New York and is now worn by fashionistas around the world, including Tamara Kalinic, Bella Hadid, Jessica Kahawaty, Ploy Cherman, and Krit Amnuaydechkorn. Regardless of the challenges she faces, Pacharee is blessed with a small but dedicated team able to achieve the qualityshe aims for. Pacharee focuses on the wonderful characteristics within each pearl and gemstone in ways that are respectful to their origin yet bring out their natural elegance.