Wishulada uses her art to advocate for waste reuse and upcycling to create awareness of environmental protection. The brand WISHULADA therefore combines waste materials with crafts and creativity, and uses art as an indicator for waste. To gain the management skills needed to become an art entrepreneur, she worked for four different companies before stepping out on her own. She is proud that from 2018-2021, her brand has been able to share its profits with others as a true social enterprise, and recycle 2,515kg of waste, with a carbon offset of 11,965.5kg CO2-eq, or the amount of CO2 absorbed by 570 trees in a year. Within the next year, she hopes to reduce waste through her work by 10,000 kg, embark on a master’s degree programme on energy management, and further link art and science through her work. She hopes her art will make people think more about UN SDG #12 - Responsible Consumption and Production.