Max & Joanna Hellier

Co-Founders, Root The Future

Industry :

Advocacy

Social :

Root the Future is Thailand’s largest plant based and sustainability community, whose mission is to raise awareness of climate change and how a shift towards planet-friendly food options as well as climate-friendly habits can help create a more sustainable planet. Working previously as a video producer and fashion model respectively, Max and Joanna shifted from shooting sustainable fashion into sustainable advocacy, creating the biggest plant- based and sustainability festival in Asia which also implemented no single-use plastic, waste composting and recycling policies. Their main challenge is to clarify the difference between “plant- based” and “vegetarian”. They are determined to fight the bleak forecast of Thailand’s future by helping people make alternative lifestyle choices. Also on the cards is a second sustainability and plant-based festival in early 2022, a campaign to highlight the consequences of agricultural burning in Northern Thailand to help battle smog and pollution, and a visual representation on the effects of rising sea levels in Bangkok. To relax, Max practises Muay Thai and Yoga, while Joanna is into running, reading and cats.

Root the Future is Thailand’s largest plant based and sustainability community, whose mission is to raise awareness of climate change and how a shift towards planet-friendly food options as well as climate-friendly habits can help create a more sustainable planet. Working previously as a video producer and fashion model respectively, Max and Joanna shifted from shooting sustainable fashion into sustainable advocacy, creating the biggest plant- based and sustainability festival in Asia which also implemented no single-use plastic, waste composting and recycling policies. Their main challenge is to clarify the difference between “plant- based” and “vegetarian”. They are determined to fight the bleak forecast of Thailand’s future by helping people make alternative lifestyle choices. Also on the cards is a second sustainability and plant-based festival in early 2022, a campaign to highlight the consequences of agricultural burning in Northern Thailand to help battle smog and pollution, and a visual representation on the effects of rising sea levels in Bangkok. To relax, Max practises Muay Thai and Yoga, while Joanna is into running, reading and cats.