A well-known face in the country’s tech scene, Panachit is the CEO and co-founder of ZTRUS, an AI-based automation firm providing advanced automatic data entry services and cognitive technology designed accounting. His goal is to improve paper-based processes in corporations and SMEs by giving clients access to advanced technology. This reduces costs and improves productivity, thus ensuring clients a competitive edge in the market. The former president of the Thailand Tech Start-up Association also headed the PedThaiSupai project, which gathered the resources of start-ups across the country to provide online services that spread crucial information to the public during the coronavirus pandemic. In the next few years Panachit intends to scale up computational skills education. He also hopes to be able to include people with disabilities in his crowd sourcing modules so as to provide them with more job opportunities online.