While some might think entering a family business is akin to being fed with a golden spoon, it took Pirachai Bencharongkul seven years of hard work and dedication to earn his position as assistant managing director of family-owned digital engineering service provider BB Technology (a subsidiary of Benchachinda). He also serves as investment director of BCH Ventures, one of the investors of Creative Ventures, the first US based venture firm founded by a Thai. Under Pirachai’s leadership, last year BB Technology received the 2019 Asia-Pacific Telecoms Digital Services Platform Growth Excellence Leadership Award which seeks to reward companies that ‘drive innovation, excellence and a positive change in the global economy by recognising best-in-class products, companies and individuals’. The University College London graduate is also the General Manager of Rakbankerd, one of Thailand’s biggest agricultural community platform service and solution provider. Looking ahead, Pirachai is working towards effective and innovative smart city initiatives.