BFF luxury lifestyle store co-founders Sajika Thongsuk and husband Natavut Dachavijit helm one of the country’s first prestigious multi-label beauty stores. Sajika’s childhood dream of running her own beauty empire is coming to fruition with BFF now having five branches in Bangkok. As the face of BFF she is responsible for the storefront, product selection, marketing and sales and service strategies among other things. A former teacher and holder of a master’s degree in education, Sajika also runs the Issra Panya School.