This long-time Bangkok resident made his name as the founding editor of Bangkok's first city listings magazine Metro in the 90s, but really hit the headlines when he published his book "Very Thai" in 2005 on the country’s popular culture that quickly became an iconic go-to book for Thais and foreigners alike, and is even referenced in universities. This was followed by "Very Bangkok", which took years to write, but hit the market at the same time as the pandemic thereby losing potential exposure, but has recently gained traction at Ubud Writers Festival. It was also the subject of the Bangkok Pavilion at the urbanism biennale Countless Cities in Sicily. He is now working on a new book on Thailand and also updating "Very Thai" to cover the massive changes over the past decade, while also trying to achieve a healthier work-life balance. Despite his ability to see the quirky elements in popular culture that Thais take for granted, and reference them with the perfect balance of humour and sensitivity, he is admittedly plotting a campaign to stop the slapstick sound effects that infest Thai media, his self-confessed bête noire.