Amata Chittasenee

Cultural Activist

Industry : Advocacy

Once at the apex of the beauty blogger pyramid in Thailand, Amata, or Pear, realised that her ego was getting the better of her. Embarking on a journey of discovery, the Central St Martins graduate insists she is “still in the process of learning, experiencing and reflecting”. She began reconnecting with nature by holding a Nature Learning Camp in Chiang Dao, Chiang Mai, using art as a communication tool. She now incorporates traditional folk wisdom into her work, such as natural dyeing techniques with mud. Today, nature, folk communities, food and culture—particularly handwoven textiles—have replaced makeup as her communication tools. With her movements limited during the past pandemic, Pear started her own green space on her rooftop, growing edible plants. This has taught her about biodiversity, native plants, herbal medicine, and encouraged her to move towards a plant-based diet. She also consults with the Ministry of Culture, Tourism Authority of Thailand, The Support Arts and Crafts International Centre of Thailand and universities on the topic of textiles.