Apisara “Golf” Siriwatyothin and Pinyapat “Jam” Ngampinitpol

CO-FOUNDERS, SARR.RAI

Industry : Business

With a joint passion for jewellery and nature conservation, two friends launched Sarr.rai, a sustainable silver jewellery brand focusing on conscious production and design, local craftsmanship, upcycling techniques, and a commitment to the concepts of slow fashion and a ''one earth society.'' It was a natural step for them, with Golf holding a degree in Fa jewellery brands so the whole team can thrive.shion Business, and Jam in Fine and Applied Arts. However, their lack of knowledge in jewellery crafting led to a lot of experimentation. They eventually introduced ''alternative gems,'' using upcycled bottle glass waste, followed by upcycled and recycled silver jewellery, creating function from waste. Their debut collection replaced traditional gems with glass marbles complemented by silver crafting, with the help of open-minded silversmiths. As consumption outpaces raw materials, they are now looking towards regenerative materials for the future. Their passion for sustainability extends to advocating and raising awareness about the environment and the plight of local craftsmen. They hope to become a visible and profitable new wave of Thai silver.