Nene Pornnappan Pornpenpipat and Bright Vachirawit Chivaaree have recently confirmed their romance after a viral video showed them holding hands in Japan, quickly becoming Thailand’s newest “IT” couple.

But what did that term come from?

The term "IT couple" typically refers to a couple that is considered particularly trendy, popular, or influential in a certain context, often in entertainment, fashion, or social media. They are usually seen as a power couple, with a significant presence and influence within their industry or among their followers.

The term "IT" suggests that they have that special quality or "it factor" that makes them stand out from other couples. These couples often attract media attention and are admired by their fans or followers.

The term "IT" has been used in various contexts over the years, but its specific origin in relation to describing someone or something as special can be a bit elusive.

One notable early usage of "IT" in this context comes from the 1927 novel "It" by British author Elinor Glyn.

In the novel, "It" is described as an indefinable quality that makes someone irresistible or charismatic. This term gained popularity and became associated with the idea of having that special charisma. Over time, the term "IT" has been adopted into popular culture and used more broadly.

Bright expressed his affection for Nene on social media, calling her "one of the most precious people I’ve met."

Nene, a singer and actress, gained fame in China and has continued her career in Thailand, mentoring in the Thai edition of Chuang 2020 and starring alongside Bright in the popular series "2gether."

Their blend of on-screen chemistry and real-life romance has captivated fans, setting them apart as a true "IT" couple with both charm and widespread appeal.

JJ Krissanapoom Pibulsonggram is a renowned Thai actor and singer, recognised for his work in films and TV shows. Thanaerng Kanyawee Songmuang, an actor and model, gained fame in the series "Hormones."

Their relationship began when JJ reached out to Thanaerng after being impressed by her performance in "Hormones." Their story resonates as a modern fairy tale, capturing the hearts of fans with their love in the entertainment industry.

Alek Teeradetch, a celebrated actor, met Maylada Susri, a singer and actress, while both were involved in entertainment projects. Their friendship turned romantic when Bow became single, leading to a now-public relationship.

Their "IT" factor lies in their transition from colleagues to partners, highlighted by their mutual respect and shared career paths, which make them highly relatable and admired by their audience.

Rumors swirl around Lisa, from the K-pop group Blackpink, and Frédéric Arnault of Louis Vuitton. Though unconfirmed, sightings and social media posts suggest a close association, keeping fans and the media intrigued.

Their potential as an "IT" couple stems from their high-profile statuses in music and luxury fashion—creating a global fascination with their possible union.

Known for their longstanding and stylish presence, the Beckhams have been a formidable pair since they met in 1997. Their relationship has thrived in the public eye, marked by a shared sense of fashion and celebrity status. Their partnership and ability to stay relevant in both their respective fields and together make them an iconic "IT" couple.

Famous for their playful social media exchanges, Reynolds and Lively started dating after co-starring in "The Green Lantern" and have since built a family while maintaining their individual and joint celebrity statuses.

Their humorous and down-to-earth public personas, combined with successful careers, make them a beloved "IT" couple.

Music royalty Beyoncé and Jay-Z have created a legacy both as artists and as a couple, navigating personal and professional challenges openly, including Jay-Z’s infidelity, which notably influenced Beyoncé’s "Lemonade" album. Their influence and power in the music industry, coupled with their commitment to social and cultural causes, solidify their status as an ultimate "IT" couple.