Fashion is embracing serene, understated tones, moving away from flashy styles. Icons are favouring muted, neutral palettes in hair, makeup, and clothing, making subtle elegance the hallmark of 2024.

Today at Koktail Magazine, we invite you to explore the quiet revolution transforming fashion and beauty.

In a world dominated by instant gratification and digital dazzle, there's a surprising shift back to nature's inherent calm, symbolising a return to simplicity with a touch of sophistication. On TikTok, under the hashtag #NaturalColor, this shift is gaining momentum.

Let’s spotlight one of today’s standout Asian style icons: BLACKPINK’s Lisa. She’s swapped her bold bleached green and red hair for chic, sleek black hair, capturing the essence of natural beauty and refined elegance.

Catch Apo Tanawin and Win Metawin, Thai rising stars, who are redefining 2024's style with their striking natural black hair. Their sleek, polished styles are a stellar example of the trend toward natural hues and effortless elegance, proving that understated flair is the ultimate way to dazzle—no matter your gender.

Similarly, Kylie Jenner’s transition from her daring "King Kylie" persona to a more understated, refined style in 2024 is sparking conversations as lively as the latest gas price updates.

By embracing natural curls and minimalist aesthetics, her evolution showcases the essence of elegance in simplicity—proving that sometimes, less really does speak volumes.

If you’ve been following fashion trends, you likely saw those eye-catching, vibrant highlights and deep maroon hues that dominated 2023, with Y2K aesthetics centre stage. From chunky streaks to bold colours, the look was about making a statement. But this year, we’re dialling it back dramatically, turning down the volume from a 100 to a chic, understated 20.

Instead of the once-dominant blonde or neon pink streaks, we're now seeing sleek natural balayage and soft, sun-kissed highlights. This shift reveals a subtle grace, where true beauty whispers through the quiet elegance of effortless allure. Take a cue from BLACKPINK’s Jennie and ITZY’s Yeji, who’ve traded vibrant streaks for elegant, simple black hair.

With over 114 million posts under #NaturalColor and a wave of “Going Back to My Natural Hair Color” videos on TikTok, it’s clear that subtlety and sustainability are on the rise. This trend goes beyond a fresh look; it’s a genuine shift toward embracing our true, natural selves.

Embracing natural hair colours and simpler grooming, and embodying understated elegance, minimises the need for synthetic dyes. This shift mirrors a larger cultural move toward sustainability and mindful living, merging personal style with eco-conscious values.

Natural hair colours, free from harsh chemicals like ammonia and peroxide, offer an eco-friendlier choice that benefits both personal health and environmental sustainability. By reducing the need for frequent touch-ups and complex maintenance, saving time and resources and aligning with modern values of authenticity, sustainability, and inclusivity.