Spring-Summer 2024 Eyewear Trends in Bangkok: Inside the House of EssilorLuxottica’s Exclusive Media Day, Their Guide to What’s Hot

Koktail Magazine

15 Apr 2024


This Spring-Summer 2024 eyewear scene is getting a major shakeup, courtesy of EssilorLuxottica's latest collection revealed at the House of EssilorLuxottica in Bangkok.

With an eye for innovation and a pulse on the latest fashion trends, the latest eyewear collections from some of the world's most distinguished brands, including Ray-Ban, Oakley, and Prada, among others. EssilorLuxottica has unveiled a collection that's about seeing the world more clearly—and being seen.

The event spotlighted three key trends shaping the Spring-Summer 2024 collection: Here's what you need to know about the eyewear trends that may define your summer style in Bangkok.

Trend 1: Community Belongings

In 2024, eyewear is a fashion statement and a symbol of community and connection. 

EssilorLuxottica leads the charge with designs that celebrate shared experiences and social media savvy. Look out for fluid, gender-neutral shapes that allow wearers to confidently express their identities. These pieces are playful, prominent, and perfect for anyone looking to showcase their belonging to a vibrant, fashion-forward community.

Must-Have Item: Squatty Cat Eyes

The revival of the cat-eye in a squattier, more colourful iteration is the season's standout. Brands like Prada and Burberry are integrating this retro style with brighter colours and edgier frames, making it a unisex favourite. 

Key styles to watch include the Prada PRA21V and Burberry BE4425U, among others. These glasses are your ticket to nailing the nod to vintage glamour.

Prada PRA21V

Prada PRA21V

Prada PRA21V

Prada PRA21V

Burberry BE4425U

Burberry BE4425U

Trend 2: Dynamic Inclusivity

The intersection of sports and fashion is more prominent than ever, with eyewear that crosses boundaries. As ever, sports glasses are for everyone. EssilorLuxottica's collection features protection and sporty wraps in softer tones and brighter shades, marrying functionality with luxury for the dynamic individual who demands versatility and style in every aspect of life.

Must-Have Item: Luxe Sport

Embrace the athleisure trend with Luxe Sport sunglasses that blend high-performance features with high fashion. The Ray-Ban RB4431 and Oakley Bi-Sphaera OO9400 stand out as the epitomes of this trend, offering styles that work just as well on a morning run as they do on a runway.

Ray-Ban RB4431

Ray-Ban RB4431

Ray-Ban RB4431

Ray-Ban RB4431

Oakley Bi-Sphaera OO9400

Oakley Bi-Sphaera OO9400

Oakley Bi-Sphaera OO9400

Trend 3: Enhancing Peculiarities

2024 is the year of the bold and the beautiful. EssilorLuxottica's collection celebrates unique, unconventional designs that defy the norms. This trend is all about eyewear that makes a statement, with unusual shapes and diverse textures that cater to those who dare to stand out.

Must-Have Item: Modern Rimless

Sleek, contemporary shapes like the Ray-Ban RB3731 and Prada PRA24S offer a sophisticated yet edgy look that's sure to turn heads. These glasses embody the "Enhancing Peculiarities" trend, proving that sometimes, less really is more.

Ray-Ban RB3731

Ray-Ban RB3731

Ray-Ban RB3731

Ray-Ban RB3731

Prada PRA24S

Prada PRA24S

Prada PRA24S

As EssilorLuxottica continues to "see more and be more," its impact on the industry and consumers alike remains prominent, heralding eyewear where fashion meets function in the heart of Bangkok.

 

 

 

Koktail was the guest of EssilorLuxottica for their introduction of 2024 eyewear trend event.